“ Curiosity about life in all of its aspects, I think, is still the secret of great creative people. ”
- Leo Burnett- Copy
- 2.7K
“ When you reach for the stars, you may not quite get them, but you won't come up with a handful of mud either. ”
- Leo Burnett- Copy
- 678
“ I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for. ”
- Leo Burnett- Copy
- 24
“ To swear off making mistakes is very easy. All you have to do is to swear off having ideas. ”
- Leo Burnett- Copy
- 2.8K
“ Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business. ”
- Leo Burnett- Copy
- 1.7K
“ If you are writing about baloney, don't try and make it Cornish hen, because that's the worst kind of baloney there is. Just make it darn good baloney. ”
- Leo Burnett- Copy
- 766
“ The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. ”
- Leo Burnett- Copy
- 1.8K
“ Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness. ”
- Leo Burnett- Copy
- 3K
“ If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all. ”
- Leo Burnett- Copy
- 2.8K
“ I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for. ”
- Leo Burnett- Copy
- 3.5K
“ We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'. ”
- Leo Burnett- Copy
- 1.4K
“ If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all. ”
- Leo Burnett- Copy
- 1.3K
“ We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'. ”
- Leo Burnett- Copy
- 3.8K
“ We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'. ”
- Leo Burnett- Copy
- 2.3K
“ Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read. ”
- Leo Burnett- Copy
- 3.2K
“ The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. ”
- Leo Burnett- Copy
- 235
“ I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. ”
- Leo Burnett- Copy
- 2K
“ The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. ”
- Leo Burnett- Copy
- 634
“ The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships. ”
- Leo Burnett- Copy
- 2.4K
“ Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility. ”
- Leo Burnett- Copy
- 3K
“ The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself. ”
- Leo Burnett- Copy
- 3.6K
“ Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. ”
- Leo Burnett- Copy
- 62
“ When you reach for the stars, you may not quite get them, but you won't come up with a handful of mud either. ”
- Leo Burnett- Copy
- 224
“ A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'. ”
- Leo Burnett- Copy
- 2.9K
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