“ To Mrs. Mufoosky, the commercials may seem as long as a whore's dream. But to the new advertiser who has spent 100 Gs for his first network commercial - he gets a new understanding of a split second. It's the fastest half minute of his lifetime. ”
- Morris Hite- Copy
- 3.1K
“ To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality. ”
- Morris Hite- Copy
- 3.6K
“ The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value. ”
- Morris Hite- Copy
- 936
“ The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value. ”
- Morris Hite- Copy
- 3.9K
“ To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality. ”
- Morris Hite- Copy
- 1.8K
“ It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise. ”
- Morris Hite- Copy
- 3.7K
“ To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality. ”
- Morris Hite- Copy
- 748
“ To Mrs. Mufoosky, the commercials may seem as long as a whore's dream. But to the new advertiser who has spent 100 Gs for his first network commercial - he gets a new understanding of a split second. It's the fastest half minute of his lifetime. ”
- Morris Hite- Copy
- 2.6K
“ To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality. ”
- Morris Hite- Copy
- 2.9K
“ If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail. ”
- Morris Hite- Copy
- 2.9K
“ To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality. ”
- Morris Hite- Copy
- 3.4K
“ To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality. ”
- Morris Hite- Copy
- 3.7K
“ If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail. ”
- Morris Hite- Copy
- 3.2K
“ To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality. ”
- Morris Hite- Copy
- 89
“ To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality. ”
- Morris Hite- Copy
- 894
“ If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail. ”
- Morris Hite- Copy
- 1.3K
“ The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value. ”
- Morris Hite- Copy
- 1.3K
“ The ultimate test of a finished account executive is his ability to write a sound marketing plan. ”
- Morris Hite- Copy
- 2.3K
“ There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there. ”
- Morris Hite- Copy
- 3K
“ Is advertising moral? It is part and parcel of the American free enterprise system… I challenge anybody to show any economic system that has done as much for so many in so short a time. ”
- Morris Hite- Copy
- 3.9K
“ Is advertising moral? It is part and parcel of the American free enterprise system… I challenge anybody to show any economic system that has done as much for so many in so short a time. ”
- Morris Hite- Copy
- 2.2K
“ The ultimate test of a finished account executive is his ability to write a sound marketing plan. ”
- Morris Hite- Copy
- 3.5K
“ The ultimate test of a finished account executive is his ability to write a sound marketing plan. ”
- Morris Hite- Copy
- 3.9K
“ To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality. ”
- Morris Hite- Copy
- 1.1K
“ To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality. ”
- Morris Hite- Copy
- 947
“ The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value. ”
- Morris Hite- Copy
- 2.7K
“ There is more money wasted in advertising by underspending than by overspending. Years ago someone said that underspending in advertising is like buying a ticket halfway to Europe. You've spent your money but you never get there. ”
- Morris Hite- Copy
- 3.6K
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